Committed to a plant-based diet for some time, I was starting to grow tired of the veggie options available. Black bean burgers were too mushy. Quinoa patties too bland. And of the meat alternatives that were available, I couldn’t find one that really satisfied, nor one that was free of additives, preservatives or artificial ingredients.
So I set out to redefine the idea of a “butcher shop,” and create delicious, artisan meats crafted from pure plant-based ingredients.
I focused on taste, texture and appearance. The meats had to have the right flavor, they had to cut across your teeth the way animal-protein does, and they had to have the right appeal. I wanted to create something that I could treat the same way as animal-based meat, but that had none of the harmful side effects for my body, for the planet, or of course, for the animals. And after endless hours, countless recipe rewrites, and invaluable feedback from my taste-testers, I created The Abbot’s Butcher plant-based meats.
I’ve met a fervent meat-lover that told me our meatballs opened his eyes. I’ve met a man recovering from heart disease who has made our “beef” burgers a household staple now. I’ve met a woman who uses the ground “chicken” to make meatloaf on a regular basis. I’ve met a couple that uses our “chorizo” for every meatless Monday. And I’ve met kids who raved about the “turkey” burgers.
To me, these plant-based meats represent an awakening – that doing the right thing doesn’t mean you have to sacrifice anything. In fact, it’s just the opposite. You will be able to enjoy your favorite meats while still living in a way that doesn’t support needless suffering, in a way that helps protect this beautiful world we live in, and in a way that truly nourishes your body.
I hope you enjoy. This is my mission. Good food that is good for your body and good for the world we live in. And thank you thank you thank you for practicing compassion.
– Kerry Song, Founder